Coco Gauff's remarkable victory
Coco Gauff's remarkable victory in a thrilling three-set match against the newly crowned world No. 1, Aryna Sabalenka, during the U.S. Open final on Saturday, attracted an impressive 3.4 million viewers. This achievement marked a historic milestone as it set a new viewership record for a women's major tennis final on ESPN, surpassing the men's final viewership by more than a million.
Hailing from Atlanta, Gauff made history by becoming the first American, regardless of gender, to claim the U.S. Open title since 2017. ESPN reported a staggering 92% increase in viewership compared to the previous year's women's final between Iga Świątek and Ons Jabeur.
In recognition of her Grand Slam victory, Gauff earned a prize of $3 million, and her final match was the most-streamed event of the entire tournament. In fact, the U.S. Open's final weekend was the second most-watched in ESPN's history.