The Growing Business of Women's Sports
Coco Gauff's historic victory at the U.S. Open, which attracted over three million viewers, highlights the growing popularity of women's sports and the increasing interest of advertisers in this space. Rain the Growth Agency, based in Portland, has launched a dedicated team called HypeHer to cater to women's sports marketing needs, offering services such as strategy, media buying, social media, and analytics. This move reflects a broader trend in the industry, where brands and publishers are recognizing the potential of women's sports as an advertising and marketing opportunity. Some brands, including Oofos, Modelo, and Cracker Jack, have been actively investing in women's sports marketing campaigns. As the industry focuses more on diversity and inclusion, the growing investment in women's sports represents a positive step for marketers and advertisers.